Last updated: 4 October 2026
Cookies are small files a website stores in your browser. We keep them to a minimum, and we only use analytics and advertising cookies if you choose “Allow cookies”.
The kinds of cookies we use
- Essential — needed for the site to work, such as remembering your cookie choice. These are always on.
- Analytics — Google Analytics helps us understand which pages are useful, so we can improve them. Only with your consent.
- Marketing — the Meta Pixel tells us whether our Facebook and Instagram ads lead to enquiries. Only with your consent. We never send your name, phone number or email to Meta from this website.
The cookies themselves
| Cookie | Type | Set by | What it does | Lasts |
|---|---|---|---|---|
| pf_consent | Essential | Us | Remembers your cookie choice | 6 months |
| _ga | Analytics | Google Analytics | Tells visits apart, without identifying you | 2 years |
| _ga_<ID> | Analytics | Google Analytics | Keeps track of your visit (session) | 2 years |
| _fbp | Marketing | Meta Pixel | Measures how our Facebook & Instagram ads perform | 90 days |
| _fbc | Marketing | Meta Pixel | Remembers that you arrived from one of our ads | 90 days |
When you leave our site — to book on Cal.com, or to message us on WhatsApp or Instagram — those services use their own cookies under their own policies.
Changing your mind
You can change your choice at any time. If you withdraw consent, we stop loading analytics and advertising tools; you can also clear existing cookies in your browser settings.
For how we handle personal data more broadly, see our Privacy Policy.